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How a Self Guided Tour Helped Downtown Carleton Place Drive Record Engagement
See how the Downtown Carleton Place BIA turned a plaque unveiling into a viral scavenger hunt. Learn how a self guided tour can drive foot traffic and engagement for your DMO or BIA.

Andrew Applebaum
Jun 14, 20254 min read


Choosing the Right Audio Tour Platform for Your Destination
Modern visitors want more than landmarks: they want the stories behind them. Learn how the right audio tour platform can help your team deliver immersive, self-guided experiences.

Andrew Applebaum
Jun 11, 20253 min read


Use Photography & Video to Boost Tourism with Visual Storytelling
Bringing Destinations to Life Through Visuals Ever noticed how some destinations seem to leap off the screen—while others feel flat and...

Andrew Applebaum
Jun 7, 20254 min read


Why Audio Storytelling in Tourism Keeps Visitors Engaged Longer
The sound of a 1920s jazz band drifts through the alleyway. No, it’s not a live performance — it’s a visitor on a self-guided audio tour, phone in pocket, hearing local stories come to life with each step. That’s the magic of audio storytelling in tourism. Struggling to make your destination's stories truly resonate with visitors? Those static signs and brochures, while handy, often miss the mark when it comes to truly captivating people and encouraging them to linger. That's

Andrew Applebaum
May 28, 20254 min read


Why You Should Meet Driftscape at Rendez-vous Canada (RVC 2025)
Rendez-vous Canada (RVC) 2025 is happening May 27-30, 2025, at the RBC Convention Centre in Winnipeg, Manitoba, Canada. As Canada's premier international tourism marketplace, RVC brings together tourism operators, destination marketing organizations (DMOs), travel buyers, and media from around the world to network, build partnerships, and shape the future of travel and tourism.

Andrew Applebaum
May 7, 20252 min read


7 Creative Walking Tour App Ideas to Boost Visitor Engagement
If you are looking for ways to get travelers off the highway and into your local shops, a walking tour app can help. This guide explores seven practical ways to turn your town's stories into an immersive visitor experience.

Andrew Applebaum
Apr 14, 20255 min read


How Driftscape and 17th Ave Made Halloween Spook-Tacular with an Interactive Trick-or-Treat Trail
17th Ave BIA & Driftscape Success!
The app-powered trick-or-treat trail transformed Halloween on Calgary's 17th Ave, doubling foot traffic (up 100% to 56,000 visitors) and boosting local sales by 50%. The Driftscape platform provided an interactive, map-based tour, guiding visitors to undiscovered businesses. This showcased the power of smart tourism to drive economic growth and enhance visitor engagement. A proven blueprint for DMOs/BIAs.

Andrew Applebaum
Dec 5, 20245 min read


Experience Holiday Magic at Riverview’s Light Up Riverview Festival
Discover the enchantment of the holiday season at Riverview’s beloved annual Light Up Riverview festival , running from November 21 to...

Driftscape
Dec 5, 20242 min read


How MICA and Driftscape Are Revolutionizing Tourism on Manitoulin Island
Manitoulin Island has always been a destination that captures the imagination of travelers with its natural beauty, cultural heritage,...

Driftscape
Dec 4, 20242 min read


Let's Go! Explore Calgary's 17th Ave & Win Big with Driftscape!
If you're looking to boost your holiday spirit, support local businesses, and experience Calgary’s vibrant 17th Ave district , mark your...

Driftscape
Nov 8, 20243 min read


Discovering Sitka, Alaska: A Local’s Perspective with Driftscape
Sitka offers a unique blend of Tlingit culture and Pacific landscapes. Learn how to use Driftscape to find the hidden stories and local spots that make this Alaskan town a must-visit.

Andrew Applebaum
Oct 20, 20243 min read
Girls' Weekend in Downtown Parry Sound: Denim, Diamonds & Driftscape
Looking for the perfect getaway to relax, unwind, and enjoy quality time with your girlfriends? Mark your calendar for the Parry Sound...

Driftscape
Oct 19, 20244 min read
How to Find Unique Local Experiences
In the quest for authentic travel, the pursuit of unique local experiences has gained prominence. Today's discerning travellers seek to...

Driftscape
Oct 19, 20244 min read
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