Driftscape News  & Blogs

The holiday season is a massive opportunity for small towns and BIAs, but the pressure to drive foot traffic is real. The solution isn't a bigger budget—it's a smart, self guided walking tour that leverages your existing charm. We’ve collected 10 fresh, engaging ideas—from 'Elf Hunts' to 'Ugly Sweater Showcases'—to help you launch a rewarding, low-staffing campaign that gets people shopping local and exploring your main street this winter.

Remember the days of constantly updating spreadsheets or digging through old emails just to find a business's current hours or new offerings? As a BIA manager, Chamber of Commerce director, or small-town tourism marketer, you're the go-to person for everything local. But keeping up with all your member businesses – their ever-changing details, events, and promotions – can feel like a full-time job on its own, right?

The holiday rush is coming. Don't get bogged down in manual updates! Learn how a smart AI business directory automates listings, saving you time and ensuring visitors have accurate info. This tool helps you support local businesses, drive foot traffic, and focus on strategic community engagement during the busiest season.

Tired of endless manual updates for business listings? Learn how an AI business directory can save you countless hours and boost local visibility for tourists. This guide shows how automation frees up your team from tedious data entry so you can focus on strategic community engagement and storytelling, making your destination more accessible and appealing.

Spooky season is a huge opportunity for local businesses, but how do you turn the festive spirit into tangible sales? Learn how a coupon management app can create a spooky-themed trail with digital rewards and coupons, driving foot traffic to local shops and providing valuable data to measure your campaign's success.

Carleton Place, like many small towns, faced a familiar challenge: how to bring forgotten stories back to life—and foot traffic back to the town centre. Their sightseeing app solution? A self-guided, story-rich scavenger hunt powered by Driftscape. Here's how it worked—and what your destination can learn from it.

Want more visitors exploring your main street—not just Googling it from the hotel? Whether you're part of a BIA, a local museum, or a...

In today’s experience-driven tourism economy, having the right digital tools is no longer a nice-to-have—it’s essential. As visitor...

Authentic, Connected, and Interactive Experiences Boosting visitor engagement is a challenge in today’s digital age. As people stay glued...

How do you get visitors to explore beyond the main street? This guide shows you how to use a scavenger hunt app to boost foot traffic. We explore how Carleton Place engaged families with a story-based hunt, leading to over 1,300 completions in just 30 days and driving visitors to local businesses. Learn how you can easily set up a similar, measurable campaign for your BIA or destination, with hands-on support to ensure your success.