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Need a Last-Minute Tourism Boost? Launch a Discovery Passport in 30 Minutes
Need a quick fix for low visitor engagement? Forget pricey print runs and months of planning. A digital discovery passport to savings is your solution. DMOs and BIAs can launch this fun, gamified rewards program in under an hour to instantly drive foot traffic to local businesses. Learn the simple 3-step action plan and see how groups like Bruce County achieved 18,000+ visits without extra staff. This is how you turn an engagement gap into an immediate, measurable win.

Andrew Applebaum
Dec 4, 20254 min read


How Tourism Can Benefit From Points and Rewards Programs
In a landscape where tourism destinations strive to captivate and engage visitors, there’s a growing demand for innovative tourism solutions that help enhance visitor experiences and drive loyalty. ..

Andrew Applebaum
Apr 23, 20255 min read


7 Creative Walking Tour App Ideas to Boost Visitor Engagement in Small Towns
If you're struggling to get visitors off the highway and into your town's shops, stories, and streets, you're not alone. Small towns have incredible history, charm, and community spirit, but it’s not always obvious to travelers passing through. That's where walking tour apps come in. They are one of the most effective ways for DMOs and BIAs to encourage exploration, drive local spending, and turn casual visits into memorable, authentic experiences. This guide offers seven u

Andrew Applebaum
Apr 14, 20255 min read


Boost Visitor Engagement: Creative Ideas for Destination Marketing in 2025
Boosting visitor engagement is a consistent challenge for tourism professionals today. As visitors increasingly rely on their screens for information, destinations, events, museums, and historic neighbourhoods must find effective ways to bridge the digital and physical worlds. Engaging visitors meaningfully requires immersive digital solutions. However, it takes more than a basic map; visitors need to experience your destination authentically, interactively, and emotionally.

Andrew Applebaum
Mar 10, 20255 min read


A Day in the Life of a Perth Local!
Explore Heritage Perth with the Driftscape app!

Driftscape
Mar 8, 20212 min read


Discover Toronto’s Hidden Stories with a Travel Storytelling App
Discover how Cooks Bay Marina used a travel storytelling app to turn Toronto’s hidden gems into unforgettable, self-guided tours. With immersive audio, local legends, and real-time engagement tools, Driftscape helps destinations like yours boost visitor engagement—without extra staffing or complex tech. Perfect for tourism pros looking to modernize without losing authenticity.

Andrew Applebaum
Jun 15, 20202 min read
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