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Making local exploration easier for small towns without adding staff
Small towns do not need more staff to improve how visitors explore; they need a better way to organize what is already there. This post looks at how using an app to explore a city can help lean tourism teams reduce discovery friction. By focusing on automated business listings and offline-ready maps, communities can help visitors find hidden gems without creating a heavy administrative burden. Learn from the Visit Sitka case study and prepare your destination for the summer s

Andrew Applebaum
Apr 215 min read


Visitors Keep Asking These Questions: Your Historical Site App Can Answer Them All
As a historical site manager, cultural centre curator, or Indigenous tourism planner, you're passionate about the stories your site holds. You want every visitor to walk away feeling truly connected, like they've stepped back in time or deeply understood a significant narrative. But doesn't it often feel like you're answering the same questions over and over, or that visitors are missing key details because they're on a tight schedule? (I hear you; it’s tough to be everywhere

Andrew Applebaum
Oct 15, 20255 min read


Choosing a Mobile Tour Platform That Turns First-Timers Into Fans
Ever felt like you're playing a guessing game with your visitors? You've got amazing local stories, beautiful natural spaces, or vibrant downtowns, but how do you make sure every single person truly discovers them, beyond a brochure or static map? As a DMO marketing manager, BIA director, or parks officer, you're constantly looking for that "aha!" moment for your guests. The challenge is, how do you deliver a personal, engaging experience at scale without stretching your team

Andrew Applebaum
Aug 15, 20255 min read


Build a City Tour App That Feels Local—And Gets Used Like It’s Global
Have you ever scrolled through a big city's sleek tourism app and thought, "That's exactly what we need... but how on earth could we pull that off?" As a DMO marketing manager or BIA director, you dream of giving visitors and locals an engaging way to explore your community. But the reality of limited budgets, small teams, and zero in-house developers often makes building a custom city tour app builder feel like climbing Mount Everest in flip-flops. (Trust me, I've seen that

Andrew Applebaum
Aug 13, 20254 min read


Explore the Magic of the Silver Screen: North Bay’s Self-Guided Film Tour on Driftscape
Did you know that North Bay has served as the backdrop for some of the most beloved holiday movies and television productions? From...

Driftscape
Dec 9, 20242 min read


Discover Toronto’s Hidden Stories with a Travel Storytelling App
Discover how Cooks Bay Marina used a travel storytelling app to turn Toronto’s hidden gems into unforgettable, self-guided tours. With immersive audio, local legends, and real-time engagement tools, Driftscape helps destinations like yours boost visitor engagement—without extra staffing or complex tech. Perfect for tourism pros looking to modernize without losing authenticity.

Andrew Applebaum
Jun 15, 20202 min read


Discover Ottawa’s Rich Heritage with a Tourism App Built for Storytelling
Discover Ottawa’s rich history through the Driftscape tourism app—a mobile-first tool that turns streets into story-filled adventures. With self-guided tours, interactive maps, and AR experiences, visitors can explore heritage sites, local legends, and hidden gems on their own terms. Whether you're strolling past Sparks Street or diving into museum content, Driftscape helps you experience Ottawa like never before.

Driftscape
Jun 18, 20193 min read
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