Driftscape News  & Blogs

Tired of "shop local" flyers that don't work? The secret to boosting foot traffic and sales for your BIA or town is an interactive self guided walking tour. Learn Andrew's 3-step formula: 1) Map for discovery, not just history, by placing POIs near or inside businesses. 2) Gamify with digital coupons and rewards to drive conversions—like the Crescent Heights BIA saved over $6k in print costs. 3) Make it effortless with a mobile-first platform. Give people a fun, guided advent

The holiday season is a massive opportunity for small towns and BIAs, but the pressure to drive foot traffic is real. The solution isn't a bigger budget—it's a smart, self guided walking tour that leverages your existing charm. We’ve collected 10 fresh, engaging ideas—from 'Elf Hunts' to 'Ugly Sweater Showcases'—to help you launch a rewarding, low-staffing campaign that gets people shopping local and exploring your main street this winter.

As a historical site manager, cultural centre curator, or Indigenous tourism planner, you're passionate about the stories your site holds. You want every visitor to walk away feeling truly connected, like they've stepped back in time or deeply understood a significant narrative. But doesn't it often feel like you're answering the same questions over and over, or that visitors are missing key details because they're on a tight schedule? (I hear you; it’s tough to be everywhere

Is your town's history hiding on dusty plaques? Learn how a modern heritage walk app can transform historical sites into a dynamic, self-guided adventure for locals and visitors. This guide provides a 5-step checklist for creating a compelling heritage walk, from unearthing stories to gamifying the experience for greater engagement.

Looking to attract more visitors this Halloween? This guide shows how to boost tourism this spooky season by using a self-guided tour app. Get 20 creative ideas for spooky tours and scavenger hunts that engage both locals and visitors, while also supporting local businesses and generating valuable buzz.

Looking to attract more visitors this Halloween? This guide shows how to boost tourism this spooky season by using a self-guided tour app. Get 20 creative ideas for spooky tours and scavenger hunts that engage both locals and visitors, while also supporting local businesses and generating valuable buzz.

Ever felt like you're playing a guessing game with your visitors? You've got amazing local stories, beautiful natural spaces, or vibrant downtowns, but how do you make sure every single person truly discovers them, beyond a brochure or static map? As a DMO marketing manager, BIA director, or parks officer, you're constantly looking for that "aha!" moment for your guests. The challenge is, how do you deliver a personal, engaging experience at scale without stretching your team

Have you ever scrolled through a big city's sleek tourism app and thought, "That's exactly what we need... but how on earth could we pull that off?" As a DMO marketing manager or BIA director, you dream of giving visitors and locals an engaging way to explore your community. But the reality of limited budgets, small teams, and zero in-house developers often makes building a custom city tour app builder feel like climbing Mount Everest in flip-flops. (Trust me, I've seen that

As a BIA manager, chamber director, or parks officer, you're always looking for ways to bring more life—and more dollars—into your community. You know the magic of a good walking tour, highlighting local history or hidden natural gems. But wouldn't it be incredible if those leisurely strolls didn't just fill streets with sightseers, but actually directed visitors right into your local shops, cafes, and attractions? (It’s a common challenge, I see it all the time!)

In a landscape where tourism destinations strive to captivate and engage visitors, there’s a growing demand for innovative tourism solutions that help enhance visitor experiences and drive loyalty. ..

If you're struggling to get visitors off the highway and into your town's shops, stories, and streets, you're not alone. Small towns have incredible history, charm, and community spirit, but it’s not always obvious to travelers passing through. That's where walking tour apps  come in. They are one of the most effective ways for DMOs and BIAs  to encourage exploration, drive local spending, and turn casual visits into memorable, authentic experiences. This guide offers seven u

Did you know that North Bay has served as the backdrop for some of the most beloved holiday movies and television productions? From...

Leveraging the power of smartphone technology, Elliot Lake plans to use the Driftscape app to establish a digital tourism pillar.

Discover why top destinations are turning to the best city tour app to boost tourism, reduce print costs, and keep visitors engaged. From self-guided tours to real-time updates and gamified exploration, mobile solutions like Driftscape make it easier than ever to market your city. Learn how destinations like Bruce County and Buxton Museum are using apps to modernize their tourism strategies—and why now's the time to go digital.

In their recent segment, CTV featured the launch of Six Nations Tourism and Driftscape's Partnership.

Discover how Cooks Bay Marina used a travel storytelling app to turn Toronto’s hidden gems into unforgettable, self-guided tours. With immersive audio, local legends, and real-time engagement tools, Driftscape helps destinations like yours boost visitor engagement—without extra staffing or complex tech. Perfect for tourism pros looking to modernize without losing authenticity.

Discover Ottawa’s rich history through the Driftscape tourism app—a mobile-first tool that turns streets into story-filled adventures. With self-guided tours, interactive maps, and AR experiences, visitors can explore heritage sites, local legends, and hidden gems on their own terms. Whether you're strolling past Sparks Street or diving into museum content, Driftscape helps you experience Ottawa like never before.