Driftscape News  & Blogs

Tired of "shop local" flyers that don't work? The secret to boosting foot traffic and sales for your BIA or town is an interactive self guided walking tour. Learn Andrew's 3-step formula: 1) Map for discovery, not just history, by placing POIs near or inside businesses. 2) Gamify with digital coupons and rewards to drive conversions—like the Crescent Heights BIA saved over $6k in print costs. 3) Make it effortless with a mobile-first platform. Give people a fun, guided advent

It’s time to solve the budget panic caused by untrackable, old-school advertising. Stop draining funds on campaigns that don't prove their worth. The most effective solution for driving spending and engagement is a digital rewards campaign. By gamifying experiences—like a "Shop Local" scavenger hunt—you turn passive activity into measurable action. This strategy provides the hard data and verifiable ROI you need for stakeholders. Get started easily!

You want visitors to experience your community's unique heart, not just the chain stores. Learn 10 ways a discover visitor app can help tourists find and support local businesses, turning a casual visit into a memorable, community-building experience that boosts your local economy and creates a lasting connection.

As a BIA manager, chamber director, or parks officer, you're always looking for ways to bring more life—and more dollars—into your community. You know the magic of a good walking tour, highlighting local history or hidden natural gems. But wouldn't it be incredible if those leisurely strolls didn't just fill streets with sightseers, but actually directed visitors right into your local shops, cafes, and attractions? (It’s a common challenge, I see it all the time!)

What do a coastal town in Alaska, a quiet Ontario village, and a French-speaking prairie region have in common? They’re all using the...

Make your tourism app work harder this summer with 7 quick wins. From QR code signs to mini-tours and photo refreshes, these simple tweaks boost visitor engagement—no big budget or time needed. Perfect for BIAs, museums, and DMOs looking to drive real impact fast.

In today’s experience-driven tourism economy, having the right digital tools is no longer a nice-to-have—it’s essential. As visitor...

17th Ave BIA & Driftscape Success! The app-powered trick-or-treat trail transformed Halloween on Calgary's 17th Ave, doubling foot traffic (up 100% to 56,000 visitors) and boosting local sales by 50%. The Driftscape platform provided an interactive, map-based tour, guiding visitors to undiscovered businesses. This showcased the power of smart tourism to drive economic growth and enhance visitor engagement. A proven blueprint for DMOs/BIAs.