Empowering Indigenous Self-Guided Tours with Digital Storytelling
- Andrew Applebaum

- Dec 15, 2017
- 3 min read
Updated: Jul 19
Tourism is changing. Visitors crave more than checklists and photo ops—they seek authentic experiences and deeper understanding. For DMOs, museums, and cultural sites, this means providing more than just access. It means creating space for Indigenous stories to be shared on Indigenous terms.
That’s where Indigenous self-guided tours come in: digital, flexible, respectful experiences that allow visitors to engage with the land and its original peoples at their own pace.
Why Indigenous Self-Guided Tours Matter
Authentic Engagement
Travellers today want cultural connection. Indigenous self-guided tours offer immersive storytelling rooted in community voices, not just historical facts.
Accessibility for All
These tours remove barriers—no fixed times, no physical limitations. Visitors can explore at their own speed, making cultural discovery inclusive and more meaningful.
Economic and Cultural Benefit
Highlight Indigenous-owned businesses, artists, and landmarks to promote local economies and cultural visibility.
Ethical Tourism
Designed in collaboration with communities, self-guided tours support self-representation and long-term cultural preservation.
Building with Respect: Key Considerations
Creating an Indigenous self-guided tour requires care, collaboration, and the right digital tools. Here’s what matters most:
Community First: Co-create content with Elders, youth, and knowledge keepers. Indigenous communities must lead the storytelling.
Content Control: Use platforms that allow restricted or location-based access to protect sensitive cultural information.
Consent and Attribution: Ensure all media is used respectfully, with proper credit and community approval.
Narrative Nuance: Allow room for layered stories—not all truths are linear or universal. Reflect diversity within Indigenous identities.
The Driftscape Advantage
Driftscape offers a digital platform that empowers Indigenous organizations and partners to share cultural experiences through:
Multimedia Storytelling: Include audio from Elders, traditional songs, videos, and archival photos.
Interactive Maps: Guide visitors to sacred sites, local businesses, and community initiatives.
Content Flexibility: Protect sacred knowledge with location locks, passwords, or time-restricted content.
Multilingual Support: Share stories in Indigenous languages and English/French for broader impact.
Real-World Impact
First Story Toronto Through Driftscape, First Story Toronto offers walking tours of the city from an Indigenous perspective. With rich audio stories and layered history, visitors connect with landmarks like the Humber River in powerful, personal ways.
Six Nations Tourism Since launching their self-guided experience on Driftscape, Six Nations Tourism has recorded over 2,600 POI views, with the Mohawk Chapel Landscape Tour emerging as a top attraction. Visitors from over 15 different regions have explored the Grand River Territory's cultural heritage, with 73% engaging for more than 30 minutes. These flexible, app-based tours amplify local voices, encourage regional travel, and promote deeper learning through community-led stories.
From Vision to Launch: How It Works
Worried about the learning curve? Driftscape's onboarding process is built to support you every step of the way: Day 1: Kick-Off Meeting
Goal alignment
Content planning
Training on how-to’s
1–2 Weeks: Content Upload
Add exhibit descriptions, photos, audio clips, and scavenger hunt trails
Includes a support meeting for advanced features and review
1–2 Days: Content Review
Our team QA’s your content and functionality
~Day 23: Go Live!
Your content is published and ready for visitors
Why It Works
Empowers Indigenous voices, not just about history but living culture
Reaches visitors beyond tour times and borders
Balances protection of knowledge with public engagement
Aligns with Truth and Reconciliation goals for respectful representation
Ready to Help Visitors Walk With Respect?
Your destination holds powerful stories. Indigenous self-guided tours are a meaningful way to share them. Let Driftscape help you build a respectful, engaging, and scalable experience that honors culture, supports communities, and transforms how visitors connect.
Explore the Map to see what’s possible.
FAQ
1. What are Indigenous self-guided tours?Tours that allow visitors to explore Indigenous stories and places at their own pace, using digital maps, audio, and multimedia content.
2. Why are they important?They support self-representation, cultural preservation, and inclusive tourism while helping visitors learn respectfully.
3. How are these tours created?In partnership with Indigenous communities, using platforms that support multimedia, privacy controls, and language diversity.
4. Can sensitive content be protected?Yes. Driftscape enables location-based, password-protected, or hidden content to respect community protocols.
5. How do these tours benefit communities?
They amplify Indigenous voices, increase economic participation, and build long-term engagement with visitors.



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