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How to Use a Mobile App for City Exploration to Make Public Art Discoverable
Discover how the City of Toronto is bringing its public art to life. Through a partnership with Driftscape, the city launched 50+ audio tours and fun, family-friendly augmented reality Quests. This modern approach makes culture more inclusive, turning the entire city into an interactive museum. Learn how digital storytelling can connect your community's streets to its stories, creating a more engaging visitor experience for destinations of any size.

Andrew Applebaum
Jun 265 min read


Boost Destination Growth: How to Choose the Right Mobile Tourism App for Your Region
Choosing the right digital tool is essential for modern DMOs and BIAs. Discover the five non-negotiable features—from self-guided tours to robust analytics—that will make your mobile tourism app a true engine for destination growth.

Andrew Applebaum
Mar 314 min read


Empowering Indigenous Self-Guided Tours with Digital Storytelling
Visitors seek authentic experiences. Indigenous self-guided tours offer digital, respectful, and flexible ways to engage with the land and its original peoples, supporting cultural preservation and self-representation.

Andrew Applebaum
Dec 15, 20173 min read
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