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Why Your Destination Needs a Walking Tour App: Engaging Visitors & Boosting Local Economies
Discover how a walking tour app transforms visitor engagement and fuels local economic growth. Learn how DMOs and BIAs are using digital storytelling to create immersive, self-guided experiences that drive foot traffic and provide actionable data.

Andrew Applebaum
Nov 12, 20254 min read


How to Use a Mobile App for City Exploration to Make Public Art Discoverable
Discover how the City of Toronto is bringing its public art to life. Through a partnership with Driftscape, the city launched 50+ audio tours and fun, family-friendly augmented reality Quests. This modern approach makes culture more inclusive, turning the entire city into an interactive museum. Learn how digital storytelling can connect your community's streets to its stories, creating a more engaging visitor experience for destinations of any size.

Andrew Applebaum
Jun 26, 20255 min read


7 Essential Tourism App Benefits to Boost Destination Engagement
Unlock the potential of your destination with a dedicated tourism app. From AR-powered storytelling to offline navigation and deep data analytics, learn how digital tools are transforming the visitor experience and driving sustainable growth for DMOs.

Andrew Applebaum
Apr 28, 20255 min read


Boost Destination Growth: How to Choose the Right Mobile Tourism App for Your Region
Choosing the right digital tool is essential for modern DMOs and BIAs. Discover the five non-negotiable features—from self-guided tours to robust analytics—that will make your mobile tourism app a true engine for destination growth.

Andrew Applebaum
Mar 31, 20254 min read


Interactive Tourism Maps: Your Essential Tool for Engaging Modern Visitors
Interactive tourism maps are no longer just about wayfinding; they are dynamic platforms for visitor engagement that can transform how people explore your destination, offering rich, self-guided immersive experiences.

Andrew Applebaum
Nov 5, 20244 min read


Tourism Marketing Strategies: Engaging Modern Visitors with Digital Tools
The tourism landscape is shifting. Learn how DMOs, BIAs, and cultural sites can evolve their tourism marketing strategies to meet the demand for authentic, immersive travel experiences using digital tools, self-guided tours, and local partnerships.

Andrew Applebaum
Nov 4, 20244 min read


Why a Destination App is Your Secret Weapon for Boosting Visitor Engagement
Move beyond the paper brochure. Discover how a strategic destination app transforms the visitor journey into an immersive, data-driven experience that boosts local exploration.

Andrew Applebaum
Aug 22, 20243 min read


Essential Tourism Marketing Strategies: How Digital Platforms Drive Engagement
Learn how to future-proof your destination by integrating digital transformation, augmented reality, and personalized data into your tourism marketing strategies to create unforgettable visitor experiences.

Andrew Applebaum
Jul 27, 20244 min read


Tourism North Bay: Redefining Innovative Travel with the Driftscape App
Tourism North Bay has relaunched its visitor experience with Driftscape, North America’s most trusted tourist guide app. Discover how this partnership uses smart tourism tools, map-based tours, and AR to highlight the city's unique heritage and hidden gems.

Andrew Applebaum
Jun 4, 20243 min read


Empowering Indigenous Self-Guided Tours with Digital Storytelling
Visitors seek authentic experiences. Indigenous self-guided tours offer digital, respectful, and flexible ways to engage with the land and its original peoples, supporting cultural preservation and self-representation.

Andrew Applebaum
Dec 15, 20173 min read
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