What If a Digital Passport Could Help DMOs Increase Visitor Engagement in Under 30 Minutes?

Ever feel like your destination is bursting with charm, but your team is too strapped for time to turn that into an experience visitors can actually follow?

That’s exactly the challenge facing so many destination marketing organizations (DMOs), local BIAs, and cultural attractions I speak with. You know what makes your place special. But you need a way to show it without waiting months or writing pages of content.

That’s what Driftscape’s Free Trial Digital Passport does.

What Is a Digital Passport?

Think of it like Google Maps with a tourism brain. Driftscape’s Digital Passport is a mobile-first visitor guide built by AI. It highlights your top attractions and businesses in an interactive, customizable experience; all created from just a list of place names.

Here’s what makes it magical:

• AI auto-fills the heavy lifting: place descriptions, photos, and hours of operation

• Map mode shows where everything is

• List mode makes scanning easy

• Directions guide visitors step-by-step

• Augmented Reality mode lets them explore what’s around them just by pointing their phone

It’s your own digital tour guide: one that works on any phone and is ready to share with your team, board, or stakeholders in under 30 minutes.

Why DMOs and BIAs Are Using Digital Passports to Improve Tourism ROI

Because they save time, drive foot traffic, and create guided tours from just a list of local places. This free tool helps destination marketing organizations show what’s possible, fast. You don’t need a developer, agency, or content writer. You don’t even need business hours or images — our AI pulls those in automatically.

All you have to do is:

• Share your destination name

• Add up to 10 must-see spots

• Optional: Upload your logo and pick your brand colors

• Suggest a few rewards (like a discount or prize)

• Hit submit

Within 15 to 30 minutes, your custom visitor guide is ready to preview.

How AI Does the Heavy Lifting for You

One of the biggest time-savers? You don’t have to write a single description.

Let’s say you enter “Cedar Café.” Driftscape’s AI will:

• Pull real images from trusted sources

• Add current hours of operation

• Write a visitor-ready description that sounds like a friendly local

This means:

• No chasing down businesses for content

• No sourcing images

• No formatting required

You focus on picking the places. We handle the rest.

Real Results from Real Destinations

DMOs across North America are already using this kind of mobile visitor experience to increase engagement and prove ROI.

Here are just a few:

• Explore Bruce County: 18,000+ visits and a national award for their rewards-based digital passport

• Downtown Carleton Place BIA: 1,300 scavenger hunt completions in 30 days

• Crescent Heights Village BIA: 5,000+ interactions and $6,850 saved in print costs

• Visit Sitka: AI-built map and business directory resulted in 3,236 POI views

These successes all started with a simple, easy-to-build guide, just like what you’ll get from the Free Trial.

Features Visitors (and Teams) Love

• No app download required (browser-based option included)

• Interactive map and directions

• Augmented Reality discovery

• Auto-filled content using AI

• Easy-to-share link or QR code

• Built-in rewards for checking in

Whether you're supporting local shops, planning a seasonal activation, or just trying to show your board a new way to engage visitors, the Digital Passport helps you deliver something real… fast.

FAQ for DMOs and Tourism Teams

Q: How long does it take to see my map?

A: Just 15 to 30 minutes after submitting your places.

Q: Do I need technical experience?

A: Not at all. If you can fill out a form, you can launch your digital passport.

Q: Can I change it later?

A: Yes. You can review, edit, and expand it anytime.

Q: Is it really free?

A: Yes. No payment or credit card required. It’s a full-featured preview.

Q: What do I need to provide?

A: Just your destination name and the names of the businesses or places you want featured.

Q: Can it help me present to my board or other sources of funding?

A: Absolutely. You’ll get a real link you can share to demonstrate what digital engagement can look like for your destination.

Key Takeaways

If you're a DMO, BIA or tourism organization looking to build a mobile tour guide with no staff time and no design work, this is the fastest, easiest way to do it.

You already know the places that matter. Let our AI do the rest. Build a visitor-ready, interactive map that turns local pride into foot traffic — in less time than your next coffee break.

Try It Now! See Your Destination Come to Life

Start your free digital passport today at https://www.driftscape.com/free-trial