Driftscape Blog

How can tourism teams support local businesses without making their content feel like a series of ads? The secret lies in subtle, place-based storytelling. By using trails and narrative to help visitors understand the significance of a location, you can naturally guide discovery toward local commercial districts. This post explores a strategic framework for using trails to support commerce, featuring practical lessons from Carleton Place and Bruce County.

Is 2026 the right time for your BIA to try interactive tourism storytelling? This article explains how BIAs can use digital maps, self-guided tours, coupons, contests, check-ins, and local stories to support member businesses and make districts easier to explore. Learn when this approach works well, what to measure, what mistakes to avoid, and how to start with one focused campaign instead of a large digital overhaul.

Struggling to balance historical accuracy with strict physical card space limits? Many museum visitors spend less than 30 seconds at a single exhibit. This practical guide from digital tourism expert Andrew Applebaum outlines how to structure a scannable text hierarchy, avoid common copywriting pitfalls, and implement a structured text-staging template to prepare your narrative copy for gallery openings.

Looking to attract more visitors this Halloween? This guide shows how to boost tourism this spooky season by using a self-guided tour app. Get 20 creative ideas for spooky tours and scavenger hunts that engage both locals and visitors, while also supporting local businesses and generating valuable buzz.

Looking to attract more visitors this Halloween? This guide shows how to boost tourism this spooky season by using a self-guided tour app. Get 20 creative ideas for spooky tours and scavenger hunts that engage both locals and visitors, while also supporting local businesses and generating valuable buzz.

Fall is the perfect time for a heritage walk! Learn how a digital app for heritage sites can help you create a seasonal self-guided tour that drives visitor engagement and supports local businesses. This guide covers everything from mapping your route to adding scavenger hunt elements and using a mobile tour platform to bring history to life.

Spanish auto-translation is now live in Driftscape. 100% of your English content—tours, POIs, listings, captions—can be viewed in Spanish (and French) by default, no extra uploads or cost. Visitors can switch a single item to Spanish (or French) or set the whole app language. Powered by Google Translate, with full control to edit phrasing in the CMS. Reach more travelers and boost engagement without changing your workflow.

As a DMO marketing manager or tourism data analyst, you're constantly asking: what truly makes visitors fall in love with our destination? We pour resources into incredible attractions and events, but how do we know what’s actually resonating, driving longer stays, and inspiring those valuable recommendations? It’s like trying to navigate a dense fog without a compass – you’re moving forward, but are you headed in the best direction? (I've definitely wrestled with vague visit

Did you know that North Bay has served as the backdrop for some of the most beloved holiday movies and television productions? From...