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How a Walking Tour App Can Turn Local Wanderers into Lifelong Fans
Ever feel like your visitors are just skimming the surface of your destination, missing out on the real heart of the community? Or worse, that your local residents aren't truly engaging with the unique stories and businesses right in their own backyard? It's a common challenge for DMOs and BIAs: how do you foster deeper connections and create a lasting impression with limited resources? Often, they're looking for an immersive travel experience that's just not easy to find on

Andrew Applebaum
Oct 274 min read


The Fall Tourism Playbook: 10 Digital Ways to Boost Visitor Engagement This Season
As summer winds down, you're probably already thinking about the next season. The big question is: How do you keep the tourism momentum...

Andrew Applebaum
Sep 43 min read


You Don’t Need Fancy Tools—Just a Vision. Here’s How to Create a Tour They’ll Love
Ever felt like creating an amazing self-guided tour means you need a massive budget and a dedicated tech team? As a tourism pro, I know the drill: tight resources, endless tasks, and the pressure to engage visitors effectively. It often feels like you need some secret wizardry to bring your local stories to life, especially when you're managing a Destination Marketing Organization (DMO), a Business Improvement Area (BIA), or a cultural attraction. (Spoiler alert: You absolute

Andrew Applebaum
Aug 256 min read


What Makes Visitors Stay, Explore, and Recommend? Your Platform Might Be the Key
As a DMO marketing manager or tourism data analyst, you're constantly asking: what truly makes visitors fall in love with our destination? We pour resources into incredible attractions and events, but how do we know what’s actually resonating, driving longer stays, and inspiring those valuable recommendations? It’s like trying to navigate a dense fog without a compass – you’re moving forward, but are you headed in the best direction? (I've definitely wrestled with vague visit

Andrew Applebaum
Aug 195 min read


Build a City Tour App That Feels Local—And Gets Used Like It’s Global
Have you ever scrolled through a big city's sleek tourism app and thought, "That's exactly what we need... but how on earth could we pull that off?" As a DMO marketing manager or BIA director, you dream of giving visitors and locals an engaging way to explore your community. But the reality of limited budgets, small teams, and zero in-house developers often makes building a custom city tour app builder feel like climbing Mount Everest in flip-flops. (Trust me, I've seen that

Andrew Applebaum
Aug 134 min read


You Don’t Need a Tech Team to Build a Tour That Locals Love and Tourists Share
Ever felt that surge of pride when someone truly "gets" your town? As a BIA manager, chamber director, or tourism coordinator, you know the unique stories, hidden gems, and vibrant businesses that make your community special. But how do you share that magic beyond official guides and brochures, especially when resources are tight and a dedicated tech team feels like a pipe dream? (Believe me, I hear you!) It's all about delivering an amazing immersive travel experience.

Andrew Applebaum
Aug 75 min read


How Tourism Can Benefit From Points and Rewards Programs
In a landscape where tourism destinations strive to captivate and engage visitors, there’s a growing demand for innovative tourism solutions that help enhance visitor experiences and drive loyalty. ..

Andrew Applebaum
Apr 235 min read


7 Creative Walking Tour App Ideas to Boost Visitor Engagement in Small Towns
If you're struggling to get visitors off the highway and into your town's shops, stories, and streets, you're not alone. Small towns have incredible history, charm, and community spirit, but it’s not always obvious to travelers passing through. That's where walking tour apps  come in. They are one of the most effective ways for DMOs and BIAs  to encourage exploration, drive local spending, and turn casual visits into memorable, authentic experiences. This guide offers seven u

Andrew Applebaum
Apr 145 min read
Creating unique visitor experiences - A Partnership between Elliot Lake and Driftscape
Leveraging the power of smartphone technology, Elliot Lake plans to use the Driftscape app to establish a digital tourism pillar.

Driftscape
Apr 15, 20233 min read


10 Reasons the Best City Tour Apps Are Now Essential for Destination Marketing
Discover why top destinations are turning to the best city tour app to boost tourism, reduce print costs, and keep visitors engaged. From self-guided tours to real-time updates and gamified exploration, mobile solutions like Driftscape make it easier than ever to market your city. Learn how destinations like Bruce County and Buxton Museum are using apps to modernize their tourism strategies—and why now's the time to go digital.

Andrew Applebaum
Jul 30, 20213 min read


Discover Toronto’s Hidden Stories with a Travel Storytelling App
Discover how Cooks Bay Marina used a travel storytelling app to turn Toronto’s hidden gems into unforgettable, self-guided tours. With immersive audio, local legends, and real-time engagement tools, Driftscape helps destinations like yours boost visitor engagement—without extra staffing or complex tech. Perfect for tourism pros looking to modernize without losing authenticity.

Andrew Applebaum
Jun 15, 20202 min read
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