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The Fall Tourism Playbook: 10 Digital Ways to Boost Visitor Engagement This Season
As summer winds down, you're probably already thinking about the next season. The big question is: How do you keep the tourism momentum...

Andrew Applebaum
Sep 4, 20253 min read


What Makes Visitors Stay, Explore, and Recommend? Your Platform Might Be the Key
As a DMO marketing manager or tourism data analyst, you're constantly asking: what truly makes visitors fall in love with our destination? We pour resources into incredible attractions and events, but how do we know what’s actually resonating, driving longer stays, and inspiring those valuable recommendations? It’s like trying to navigate a dense fog without a compass – you’re moving forward, but are you headed in the best direction? (I've definitely wrestled with vague visit

Andrew Applebaum
Aug 19, 20255 min read


Build a City Tour App That Feels Local—And Gets Used Like It’s Global
Have you ever scrolled through a big city's sleek tourism app and thought, "That's exactly what we need... but how on earth could we pull that off?" As a DMO marketing manager or BIA director, you dream of giving visitors and locals an engaging way to explore your community. But the reality of limited budgets, small teams, and zero in-house developers often makes building a custom city tour app builder feel like climbing Mount Everest in flip-flops. (Trust me, I've seen that

Andrew Applebaum
Aug 13, 20254 min read
Creating unique visitor experiences - A Partnership between Elliot Lake and Driftscape
Leveraging the power of smartphone technology, Elliot Lake plans to use the Driftscape app to establish a digital tourism pillar.

Driftscape
Apr 15, 20233 min read


Discover Toronto’s Hidden Stories with a Travel Storytelling App
Discover how Cooks Bay Marina used a travel storytelling app to turn Toronto’s hidden gems into unforgettable, self-guided tours. With immersive audio, local legends, and real-time engagement tools, Driftscape helps destinations like yours boost visitor engagement—without extra staffing or complex tech. Perfect for tourism pros looking to modernize without losing authenticity.

Andrew Applebaum
Jun 15, 20202 min read
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