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Why Audio Storytelling Attracts Tourists and Keeps Visitors Engaged Longer
Move beyond the static map. Learn why high-quality audio storytelling is the secret to attracting modern tourists and creating deeply immersive destination experiences.

Andrew Applebaum
Nov 12, 20254 min read


How to Use a Mobile App for City Exploration to Make Public Art Discoverable
Discover how the City of Toronto is bringing its public art to life. Through a partnership with Driftscape, the city launched 50+ audio tours and fun, family-friendly augmented reality Quests. This modern approach makes culture more inclusive, turning the entire city into an interactive museum. Learn how digital storytelling can connect your community's streets to its stories, creating a more engaging visitor experience for destinations of any size.

Andrew Applebaum
Jun 26, 20255 min read


7 Quick Wins to Get More Out of Your Tourism App Analytics This Summer
Want better results from your digital tools? Learn how to move the needle on your app analytics with simple, actionable tweaks you can implement in a single afternoon.

Andrew Applebaum
Jun 17, 20255 min read


How a Self Guided Tour Helped Downtown Carleton Place Drive Record Engagement
See how the Downtown Carleton Place BIA turned a plaque unveiling into a viral scavenger hunt. Learn how a self guided tour can drive foot traffic and engagement for your DMO or BIA.

Andrew Applebaum
Jun 14, 20254 min read


How to Choose the Right Mobile Tourism App for Your Destination Marketing Organization
Selecting a mobile tourism app is a high-stakes decision for any destination marketing organization. Learn which features drive visitor engagement and support local BIAs.

Andrew Applebaum
Mar 31, 20254 min read


Why a Destination App is Your Secret Weapon for Boosting Visitor Engagement
Move beyond the paper brochure. Discover how a strategic destination app transforms the visitor journey into an immersive, data-driven experience that boosts local exploration.

Andrew Applebaum
Aug 22, 20243 min read


Essential Tourism Marketing Strategies: How Digital Platforms Drive Engagement
Learn how to future-proof your destination by integrating digital transformation, augmented reality, and personalized data into your tourism marketing strategies to create unforgettable visitor experiences.

Andrew Applebaum
Jul 27, 20244 min read


Unlock Deeper Connections: Why Your Destination Needs a Visitor Engagement Platform
Tourism is evolving. Learn how a visitor engagement platform empowers DMOs and BIAs to deliver immersive storytelling, drive local discovery, and capture actionable visitor data to boost engagement.

Andrew Applebaum
Mar 1, 20244 min read


Unlock History: Why a Historical Sites App Transforms Visitor Engagement
Sprawling heritage sites face a unique challenge: keeping visitors engaged across huge footprints. Discover how a historical sites app uses GPS-triggered storytelling and AR to bring history to life and boost visitor autonomy.

Andrew Applebaum
May 21, 20224 min read


10 Reasons that City Tour 'Guide Someone Along' apps are essential in 2026
Tourism is changing. From AR storytelling to gamified scavenger hunts, see how a guidealong app can transform your destination's visitor experience without adding staff.

Andrew Applebaum
Jul 30, 20214 min read


Unlock Visitor Engagement: The Power of a Scavenger Hunt Mobile App for Tourism
A scavenger hunt mobile app is a strategic, fun way for DMOs and cultural sites to boost visitor engagement. Learn how gamification, AR features, and self-guided tours enrich destination storytelling and provide valuable visitor analytics.

Andrew Applebaum
Apr 14, 20205 min read
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