Driftscape News  & Blogs

Ever felt like you’re drowning in data, but still thirsty for real, actionable insights that actually help your destination thrive? It’s a common frustration for many of us in tourism. As a tourism data analyst or insights coordinator, you know data is crucial. But turning raw numbers into smart strategies? That's the real challenge. You're looking for clear trends to truly understand your visitors and make a measurable impact.

Ever feel like your visitors are just skimming the surface of your destination, missing out on the real heart of the community? Or worse, that your local residents aren't truly engaging with the unique stories and businesses right in their own backyard? It's a common challenge for DMOs and BIAs: how do you foster deeper connections and create a lasting impression with limited resources? Often, they're looking for an immersive travel experience that's just not easy to find on

As an event coordinator or festival planner, you pour your heart into creating unforgettable moments. You dream of every attendee feeling truly immersed, discovering new artists, and staying connected long after the last curtain call. But how do you extend that magic beyond the physical event space, especially when your audience is on the go and hungry for more? (It’s a real challenge, making an ephemeral event leave a lasting digital footprint!)

Ever looked at your town’s main street or a charming historic district and thought, "How do we make this truly come alive for visitors?" I get it. As tourism marketers and local business promoters, we often feel the pressure to create exciting experiences, but time and resources are always stretched thin. It’s hard to stand out, isn't it? We want to attract those curious travelers and empower local wanderers to truly explore, but without needing a huge budget or a dedicated t

Tired of endless manual updates for business listings? Learn how an AI business directory can save you countless hours and boost local visibility for tourists. This guide shows how automation frees up your team from tedious data entry so you can focus on strategic community engagement and storytelling, making your destination more accessible and appealing.

Spooky season is a huge opportunity for local businesses, but how do you turn the festive spirit into tangible sales? Learn how a coupon management app can create a spooky-themed trail with digital rewards and coupons, driving foot traffic to local shops and providing valuable data to measure your campaign's success.

Have you ever felt like creating an amazing self-guided tour means you need a massive budget and a dedicated tech team? As a tourism pro,...

Ever felt like creating an amazing self-guided tour means you need a massive budget and a dedicated tech team? As a tourism pro, I know the drill: tight resources, endless tasks, and the pressure to engage visitors effectively. It often feels like you need some secret wizardry to bring your local stories to life, especially when you're managing a Destination Marketing Organization (DMO), a Business Improvement Area (BIA), or a cultural attraction. (Spoiler alert: You absolute

Spanish auto-translation is now live in Driftscape. 100% of your English content—tours, POIs, listings, captions—can be viewed in Spanish (and French) by default, no extra uploads or cost. Visitors can switch a single item to Spanish (or French) or set the whole app language. Powered by Google Translate, with full control to edit phrasing in the CMS. Reach more travelers and boost engagement without changing your workflow.

As a DMO marketing manager or tourism data analyst, you're constantly asking: what truly makes visitors fall in love with our destination? We pour resources into incredible attractions and events, but how do we know what’s actually resonating, driving longer stays, and inspiring those valuable recommendations? It’s like trying to navigate a dense fog without a compass – you’re moving forward, but are you headed in the best direction? (I've definitely wrestled with vague visit

As a museum exhibit coordinator or cultural centre manager, you pour your heart into creating incredible displays. But doesn't it sometimes feel like your most captivating exhibits whisper secrets only a few truly hear? It’s tough to make every visitor feel a deep, personal connection to a silent display, especially when they’re rushing through. You want them to have that profound immersive travel experience, but how do you achieve it when staff are stretched thin?

Struggling to engage all visitors at your heritage site? Discover how a digital app can bring your stories to life, captivate younger audiences, and offer personalized, interactive experiences. Learn how to reach wider audiences, enhance exploration, and gain valuable insights, making your site a must-visit cultural destination!

Ever lost signal right when you needed it most? With Driftscape’s offline mode, visitors can explore tours, trails, and points of interest—even without Wi-Fi. From scenic hikes to heritage sites, offline maps make your destination more accessible, anywhere. Perfect for BIAs, museums, and rural tourism pros looking to stay connected with travelers—no signal required. Learn how to store maps offline and bring your stories to life, off the grid.

What do a coastal town in Alaska, a quiet Ontario village, and a French-speaking prairie region have in common? They’re all using the...

Make your tourism app work harder this summer with 7 quick wins. From QR code signs to mini-tours and photo refreshes, these simple tweaks boost visitor engagement—no big budget or time needed. Perfect for BIAs, museums, and DMOs looking to drive real impact fast.

Authentic, Connected, and Interactive Experiences Boosting visitor engagement is a challenge in today’s digital age. As people stay glued...

Leveraging the power of smartphone technology, Elliot Lake plans to use the Driftscape app to establish a digital tourism pillar.

Randy Sharman, host of The Informed Traveler - Western Canada's No. 1 radio show, recently interviewed Dan Pronovost, Driftscape Co-founder.

Discover the History of Western Canada with Heritage Park & Driftscape

Six Nations Tourism, a DMO for the most populated First Nation in Canada, is pleased to announce its partnership with the Driftscape app.